淘寶直播雙11預售4小時 億元人幣直播間逾12個
內媒報道,天貓雙11預售首日4小時,李佳琦、蜜蜂驚喜社、香菇來了、烈兒寶貝、陳潔kiki、酒仙亮哥、阿卓酒館、東方甄選(01797.HK)、所有女生的衣櫥、林依輪、胡可及FILA官方旗艦店等淘寶直播的龍頭直播間率先破億元人民幣(下同)。
其中,東方甄選、酒仙亮哥與阿卓酒館均為剛入淘不到一年的新直播間,從抖音跨平台入淘的東方甄選,開播時間兩個月,預售首小時率先破億元。
根據業界統計,在過去一年內,淘寶直播從各平台吸收了超過50萬名新主播入淘。
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