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《大行報告》大摩:內地保險新規影響明年「開門紅」銷售 估國壽(02628.HK)受影響會較多
摩根士丹利發報告指,內地監管部門向人身險公司下發通知,要求對「開門紅」業務制定年度預算,並強調將對侵害消費者權益等行為進行查處,有關通知對明年上半年「開門紅」銷售可能有負面影響,相信監管當局並非禁止「開門紅」銷售,但過份提早銷售將會受限制,各保險企業所受影響分歧,如何應對將有待觀察。 該行指,一些保險企業已經開始「開門紅」銷售,例如國壽(02628.HK)9月初已於部分分行推出,所受影響較大,平保(02318.HK)上周在部分分行推出,亦受輕微影響,相關業務在今年或明年入賬仍然不確定,而尚未開始「開門紅」銷售的公司則受最小影響。 大摩認為,雖然有關通知對明年上半年銷售或有負面影響,但相信對全年影響輕微,自9月開始已見銷售有改善,該行會繼續留意未來的銷售趨勢。 據內地傳媒報道,以往有保險企業以激進產品及營銷手法,啟動「開門紅」銷售,例如預收保費並延遲至第二年保單正式生效,將保費留到第二年確認,在「開門紅」衝刺下,1月保費往往會大幅高於其他月份。
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