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美團閃購:中秋國慶雙節期間異地訂單漲幅高達86%
阿思達克 10-10 11:50
美團-W(03690.HK)今早股價彈高,最新報112.8元升近3.5%。據內媒報道,近日美團閃購發布《2023中秋國慶出行季消費趨勢報告》。報告顯示,今年,國慶、中秋雙節加持,禮贈、出行場景疊加,今年雙節較去年同期,異地訂單漲幅高達86%。 數碼家電、美妝個護、運動戶外、母嬰玩具、日百服飾等與出行場景高度相關品類,漲幅靠前,訂單量分別按年增長141%、112%、100%、94%、88%。即時零售走向全品類繁榮的同時,也呈現出全地域、全場景繁榮態勢。報告顯示,一二線城市迅速增長,三線及以下低線城市漲幅高達42%。 除出行外,有關節日禮贈的異地訂單也不少。很多消費者會叫個外賣,將月餅、白酒等禮品送到老家父母、朋友家,以表心意。為更好滿足消費者禮贈需求,美團閃購在北京、上海、廣州、重慶、深圳、成都、長沙、濟南、蘇州九城推出大牌白酒優惠活動,活動期間,500至1,000元人民幣單價的白酒銷售額按年去年增長870%,1,000至2,000元人民幣的增長133%,2,000至5,000元人民幣的增長445%。(wl/k) ~
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