《大行報告》花旗:內地黃金周電影票房令人失望 短期缺乏重大催化劑
花旗發表報告指,今年內地國慶黃金周票房總計27億元人民幣,較2021年增長38%,較2019年同期則跌39%。售出門票總數為6,500萬張,較2021年的9,400萬張跌30%,較2019年的1.18億張降45%,平均票價為42元人民幣。今年國慶票房為近五年來倒數第二低,僅優於受疫情影響的2022年國慶長假,表現令人失望。
該行表示,8天的國慶假期結束後,下一個假期將會是12月底開始的元旦假期,又認為10月和11月缺乏短期重大催化劑。該行指,電影公司方面,重申貓眼娛樂(01896.HK)的「買入」評級,該公司將在下半年作為主要發行商參與13至17部電影。國慶日後,《拯救嫌疑人》將於11月11日上映,而《年會不能停》、《金手指》、《一閃一閃亮晶晶》等四部電影預定12月30日上映。
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