仲量聯行:經濟壓力及波動無礙2024年亞太區酒店收入繼續增長
根據仲量聯行《2023年酒店管理者情緒調查》,在印尼峇里島、泰國普吉島和新加坡等市場,平均每日房價(ADR)已超過疫情前水平20%以上,主要受到休閒遊客的帶動。調查發現,亞太區77%的酒店預計2024年入住率將進一步上升,尤其是高檔和豪華酒店。此外,亞太區73%的酒店預計ADR將上升。在細分區域中,東南亞地區的前景最為樂觀。
大多數受訪者(66%)對於2024年總收入超越疫情前水平感到樂觀,而經濟型酒店的信心則較低(33%),乃因經濟型酒店依賴旅行團和旅遊成本增加。然而,自2023年8月以來,中國內地旅行團擴大目的地至包括澳洲、南韓和日本等,預計將為經濟型酒店未來6至12個月帶來積極的前景。
仲量聯行亞太區酒店及款待部行政總裁Nihat Ercan表示,儘管企業支出持續面臨壓力,但在更多大型體育賽事和商務活動的支持下,看到來自休閒和商務旅行的訂單正穩步增長。
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