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有線寬頻(01097.HK):旗下開電視首周亞運時段廣告賣滿 過去一周手機App瀏覽量500萬
阿思達克 09-29 09:36
有線寬頻(01097.HK)執行董事兼行政總裁杜之克在股東大會上表示,旗下開電視參與亞運會直播,雖然扣除製作成本對照收益,未必立即實現淨收益,但第一步旨在引起更多觀眾關注,並在免費電視及手機App專門頻道為觀眾帶來更多內容。現時免費頻道的亞運時段廣告賣滿,期望下周的亞運廣告時段亦會賣滿。 現時開電視已就今次轉播亞運和發展商旗下商場、馬會等安排250個大屏幕直播。過去一周手機App瀏覽量達500萬,於本月23至25日在App的視象收看情況亦有上升,錄得超過40萬次收看,收看時間平均達48分鐘。
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