新地料旗下V Walk以及V city中秋國慶假人流及生意額按年各升18%
新地(00016.HK)旗下南昌站V Walk以及屯門站V city響應政府全力推動的「香港夜繽紛」活動、把握中秋佳節氣氛及10.1黃金週消費熱潮,推出商場電子現金券及提供泊車時數優惠,最多3小時免費泊車,並舉辦多個活動,預計可吸引更多車主停泊商場及刺激消費,商場晚間汽車流量按季上升約30%至40%。
新鴻基地產代理租務副總經理孫雅茵表示,專程訪港的旅客偏好買珠寶及首飾送禮,現時更有不少年輕顧客喜歡購買首飾作日常配搭自用,預計珠寶金飾商戶的生意額比上季增長20至30%;再者,於中秋節佳節,配合商埸一系列精彩應節活動,相信不少市民會相約親朋好友或家人外出用膳「做節」與玩樂慶團圓,傳統中菜館的晚市時段訂座率一星期前已全場爆滿,加上愈夜愈優惠活動,預計整體食肆商戶的營業額較去年同期升25至30%;另一方面,市民愈來愈著重養生,會選用保健食品增強體質,健康食品的需求與日俱增,料健康食品商戶的生意額較去年同期飆30至40%;料商場中秋佳節至10.1黃金假期之人流及生意額按年約18%增幅。
孫雅茵補充,受惠於政府於7月中旬發放的第二期消費券,配合商場推出的連串慶典及消費獎賞活動,暑假旺季商場整體人流及生意均報捷,較去年同期上升約12%至20%,而隨著政府大力推動夜間經濟,適逢正值中秋佳節及10.1黃金檔期,配合商場推出的一系列餐飲及消費優惠,預期可帶旺商場的人流,刺激夜間消費,料今年第四季人流生意均有雙位數字升幅。
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