攜程-S(09961.HK):黃金週內地出境旅遊訂單按年飆近20倍 國內旅遊訂單增逾4倍
攜程集團-S(09961.HK)數據顯示,今年黃金週期間,中國內地的出境旅遊訂單與2022年同期相比增長近20倍,而國內旅遊訂單增長超過4倍。
在國際旅遊恢復以來的第一個長假期間,中國內地的出境旅遊顯著增長,熱門目的地包括泰國、南韓、馬來西亞、新加坡、澳洲、英國等。與2022年的十一黃金週相比,中國內地到香港的航班預訂按年大幅增長1,226%,香港的酒店預訂按年增長227%。
黃金週假期期間與香港有關的旅遊產品預訂的平均預訂窗口為27天,明顯長於2022年的7天和2019年的9天,表示旅客對到港旅遊的信心正在增強,隨著旅遊行業的持續恢復,遊客亦選擇提前更多預訂行程。
更多定制和未被探索的地方在這個假期中成為新興的旅遊目的地,烏茲別克、阿塞拜疆、格魯吉亞、斯里蘭卡、肯亞等國的團體旅遊訂單數量與疫情前同期相比增長最多。
另外,值得注意的是用戶的出境旅遊消費模式逐漸改變,旅客更願意花費在深度體驗和高品質服務。全球而言,黃金週期間五星級酒店預訂在去年同期相比大幅增長,東南亞地區增長562%,中東增長559%,歐洲增長379%。在香港,黃金週期間由內地旅客預訂的酒店中84%是4至5星級酒店。
除了一直深受內地遊客歡迎的主題樂園及博物館外,能突顯香港迷人夜景和天際線的旅遊產品也成為假期的暢銷產品。其中包括到著名景點太平山頂、維多利亞港、香港摩天輪和星光大道的旅遊行程。
今年,杭州舉辦亞運會亦帶動國內旅遊。其中,杭州機票預訂量按年增長近五倍,酒店預訂量按年增長超過八倍。跨省旅行訂單的比例達到了73%,比2022年同期增加了十個百分點,近20%的用戶選擇停留三天或更長時間。長線旅行的熱門目的地主要集中在適合秋季旅遊的西北地區,如布爾津、烏魯木齊、蘭州和敦煌,以及氣候宜人的南方地區的三亞、廣州、廈門等地。
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