泡泡瑪特(09992.HK)城市樂園昨在北京朝陽公園開園
泡泡瑪特(09992.HK)旗下潮玩產業沉浸式IP主題樂園城市樂園(POP LAND)正式於昨日(26日)在北京朝陽公園開園,佔地約4萬平方米,四大核心區域都融入各種IP,並且透過創新以及適度延展IP形象,為原有IP帶來了更豐富的文化附加價值。
泡泡瑪特城市樂園總經理胡健表示,泡泡瑪特建立樂園是希望為消費者提供更多線下與IP互動的機會、開設線下體驗研發基地,以及孵化出新的業務,例如將新的IP產品線、服務及創新點等放到樂園進行小範圍測試。
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