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倍輕鬆(688793.SH):上半年公司新品收入佔營業收入的比例達57.4%
格隆匯 09-25 09:50

格隆匯9月25日丨倍輕鬆(688793.SH)接受特定對象調研時表示,2023年上半年,隨着經濟社會恢復常態化運行,市場需求穩步回升,公司全體員工在董事會及管理層的領導下,以用户及產品為中心,搶先佈局,把握時機,在穩態中求變化。報吿期內,公司實現營業收入59,939.97萬元,同比增長30.70%。

1.上半年,公司在抖音渠道進行戰略性投入,形成了抖音渠道引入流量到其他電商平台和線下直營門店分流驅動"大單品"的策略,快速提升銷售規模。

2.直營門店整體持續向好,公司線下直營門店店均收入逐月增長,費用率逐月降低,門店盈利比例逐月上升,通過多種營銷模式,多渠道導流店面,沉澱用户,建立穩定的長效鏈接,配合節日主題活動,增強客户粘性,提升到店率及復購率。

3.公司產品推新成效顯著, Neck N5 Mini肩頸按摩儀、See5K兒童智能護眼儀、SeeK pro冷熱眼部按摩器、Neck 5 Lite頸部按摩器、Scalp 3頭皮按摩梳、Neck D5頸部按摩器等新品為公司帶來強勁的收入增長動能。2023年上半年,公司新品收入佔營業收入的比例達57.4%。

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