張小泉(301055.SZ):計劃針對不同渠道與品類的產品SKU,滾動設定淘汰品範圍進行消化
格隆匯9月21日丨張小泉(301055.SZ)於2023年9月19日接受特定對象調研,就“公司產品的SKU眾多,是否考慮精簡部分?”,公司回覆稱,是的,精簡SKU也是公司2023年的重要工作之一。公司目前SKU有2000多個,數量比較多。計劃針對不同渠道與品類的產品SKU,分析月度動銷情況以及產品的市場競爭力,滾動設定淘汰品範圍進行消化。希望把更多營銷資源聚焦在核心SKU上,持續提升核心SKU產品在主流電商平台以及線下渠道的競爭力。
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