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湯臣倍健(300146.SZ):公司實施“多品牌大單品全品類全渠道單聚焦”戰略
格隆匯 09-13 08:43

格隆匯9月13日丨湯臣倍健(300146.SZ)近期在接待投資者調研時表示,近年來各類品牌持續進入行業,因線上渠道准入門檻較低,各品牌在線上渠道競爭激烈,對公司而言,多元化的競爭對手給公司在核心能力構建、組織架構、業務策略等方面有所啟發。公司實施“多品牌大單品全品類全渠道單聚焦”戰略,針對不同的細分領域、消費人羣推出相應品牌,品類上基本涵蓋國內目前膳食營養補充劑的所有品類,並進行全渠道佈局。公司將一直關注行業的變化,持續優化公司的管理和運營能力,做好品牌和用户資產的沉澱。

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