騰訊(00700.HK)與默林娛樂集團就中國樂高樂園渡假區項目達成戰略合作
騰訊(00700.HK)與英國默林娛樂集團(Merlin Entertainments)在騰訊全球數字生態峰會上正式達成戰略合作,將圍繞正在建設中的樂高樂園渡假區項目深化合作,共同探索中國主題樂園數字化發展,通過數字創新和前沿科技,期望為家庭遊客提供最新的個性化、便捷且沉浸式的樂園體驗。
根據協議,中國樂高樂園渡假區將與騰訊開展深入合作,通過數據應用探索助力樂園在營運、營銷和管理方面的數字化體驗,並通過如虛擬角色互動等創新技術,增強客戶體驗與互動。
默林娛樂首席執行官Scott O'Neil表示,集團在中國的三家樂高樂園渡假區將採用創新的園區設計,擁有全新主題區域、遊樂設施和沉浸式表演,預期通過與騰訊達成創新的數字化合作夥伴關係,可在中國樂高樂園渡假區為遊客帶來全新體驗。
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