據報小鵬(09868.HK)將內地銷售區域削半 擴大代理經銷商門店規模
《界面新聞》引述消息報道,小鵬汽車-W(09868.HK)(XPEV.US)近期將3月確定的內地24個銷售區域縮減為12個,並正逐步淘汰低效率的直營門店,調整網點佈局,擴大代理經銷商的門店規模。
據悉,小鵬是次將全國銷售戰區縮減至12個,即是為直營和授權加盟兩種渠道模式比例調整後,以更少、更聚焦的精細化團隊負責外部管理。今年初,小鵬直營模式比例為70%。
早於3月時,有消息指小鵬內部組織結構已將直營體系的汽貿團隊和經銷商體系的用戶發展中心團隊進行合併,實行統一管理。同時,將原有的北區、東區、中區和南區四個大區,調整為24個更細分的戰區。
此外,消息透露極氪也在進行渠道調整,增加授權經銷商門店極氪家的比例。目前,極氪已啟動經銷商招募計劃,分為兩批進行,側重佈局在一二線城市。
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