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据报小鹏(09868.HK)将内地销售区域削半 扩大代理经销商门店规模
《界面新闻》引述消息报道,小鹏汽车-W(09868.HK)(XPEV.US)近期将3月确定的内地24个销售区域缩减为12个,并正逐步淘汰低效率的直营门店,调整网点布局,扩大代理经销商的门店规模。 据悉,小鹏是次将全国销售战区缩减至12个,即是为直营和授权加盟两种渠道模式比例调整后,以更少、更聚焦的精细化团队负责外部管理。今年初,小鹏直营模式比例为70%。 早于3月时,有消息指小鹏内部组织结构已将直营体系的汽贸团队和经销商体系的用户发展中心团队进行合并,实行统一管理。同时,将原有的北区、东区、中区和南区四个大区,调整为24个更细分的战区。 此外,消息透露极氪也在进行渠道调整,增加授权经销商门店极氪家的比例。目前,极氪已启动经销商招募计划,分为两批进行,侧重布局在一二线城市。
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