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《大行報告》大和下調京東(09618.HK)目標價185元 產品調整仍在進行
大和證券發表報告指,與京東(09618.HK)管理層進行會議後,預期公司明年零售收入按年增長8%,若果今年第四季完成產品調整,以及宏觀經濟改善,將會有利高檔產品銷售,收入有進一步上升的空間。 報告指,雖然3P電商市場競爭激烈,但京東仍尋求增加庫存量單位供應,因為產品多元化有助公司了解客戶及進行定位,提高客戶忠誠度。該行預期今年底3P商家達到100萬戶,商戶之間價格競爭,會提升京東平台的競爭力。 該行將公司2024及2025年盈利預測下調3至5%,以反映京東零售收入增長放緩,維持「買入」評級,目標價由216元下調至185元。
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