瑞幸咖啡與貴州茅台聯名「醬香拿鐵」首日銷售額逾億元人幣
瑞幸咖啡(LKNCY.US)與貴州茅台(600519.SH)合作推出「醬香拿鐵」,昨日(4日)在瑞幸咖啡門店上市,瑞幸在官方微博公布,單品首日銷量超過542萬杯,首日銷售額超過1億元人民幣(下同)。
「醬香拿鐵」零售價每杯38元,若以優惠券購買可減至每杯19元。據瑞幸咖啡介紹,「醬香拿鐵」使用白酒風味厚奶,含53度貴州茅台酒,飲品酒精度低於0.5度。內地《第一財經》報道,在厚奶生產過程中,茅台酒廠押運價值3,000萬元茅台酒,並派人看守茅台加進原料中,再將酒瓶拿走。
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