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好想你(002582.SZ):5月開始戰略大單品銷售已連續多月突破1000萬
格隆匯 09-05 10:42

格隆匯9月5日丨好想你(002582.SZ)接受特定對象調研時表示,從產品維度上,公司按照"穩存量、提增量"的經營思路,實現兩條腿走路:在存量業務方面,堅持高端紅棗好想你的品牌定位,持續推廣高價值產品,實現存量業務穩定發展;在增量業務方面,重點打造戰略大單品"紅小派"——更適合中國人的健康休閒代餐零食、中國人自己的能量棒,開拓公司第二增長曲線。5月開始戰略大單品銷售已連續多月突破1000萬,紅小派系列產品上市1週年累計電商銷售額突破1億元。

從渠道維度上,公司上半年專賣業務保持了良好的發展趨勢,同時通過線上引領,直播開路,線下借船出海,新增商超、便利店、零食等增量渠道,深耕全渠道發展。線上渠道以天貓京東為主的傳統電商保持良好發展態勢,抖音快手等興趣電商獲得較快增長。線下渠道重點開拓了商超(天虹、永旺、丹尼斯)、便利店(全家、7-11、羅森)、零食渠道(零食很忙、零食有鳴、戴永紅)等全國知名優質渠道,覆蓋終端網點超過1萬家,為消費者購買好想你紅棗提供了更加便利的場所。

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