比亞迪(002594.SZ/01211.HK)亮相德國慕尼黑車展 海豹正式在歐洲上市
9月4日，比亞迪(002594.SZ/01211.HK)攜海豹、宋PLUS EV冠軍版、元PLUS（海外命名為BYD ATTO 3）、海豚、漢以及騰勢D9亮相德國慕尼黑車展（IAA MOBILITY 2023），通過多款車型加強在歐洲市場的佈局。比亞迪宣佈海豹正式在歐洲上市，並提供兩個版本，售價分別為50,990歐元（約合人民幣40萬元）和44,900歐元（約合人民幣35萬元）。宋PLUS EV冠軍版首次與歐洲消費者見面，將於不久後在歐洲上市。
比亞迪德國慕尼黑車展產品發佈會現場
比亞迪歐洲汽車銷售事業部總經理舒酉星表示：“比亞迪新能源乘用車在近一年內已進入了15個歐洲國家，並攜手優質本地合作伙伴，在英國、德國、法國、意大利、西班牙等國開設了超140家門店，將持續為消費者提供更加便捷和舒適的購車體驗。隨着全球電動化不斷加速，歐洲已成為新能源汽車的重要市場。比亞迪持續深耕歐洲市場，不斷豐富其新能源車型矩陣，滿足消費者多樣化的需求。”
比亞迪歐洲汽車銷售事業部總經理舒酉星宣佈海豹正式在歐洲上市
海豹的發佈引發了歐洲媒體及公眾的廣泛關注。這款車以“海洋美學”為核心設計理念，展現出低車身、低風阻係數帶來的動感和力量感。作為首款採用比亞迪自主研發的CTB（Cell to Body）電池車身一體化技術和iTAC智能扭矩控制系統的車型，海豹在美學、安全、操控和高效性能方面均表現優異。
比亞迪設計總監沃爾夫岡·艾格表示：“比亞迪為新能源汽車的未來而設計，致力於滿足多樣化的需求。通過設計、科技和創新，將汽車美學淋漓盡致地融入到每一款比亞迪的車型中。”
比亞迪設計總監沃爾夫岡·艾格介紹“海洋美學”設計理念
比亞迪高管與歐洲管理團隊合影
作為全球首家達成第500萬輛新能源汽車下線里程碑的車企，截至2023年8月，比亞迪新能源汽車銷量超178萬輛，持續領跑全球新能源市場。目前，比亞迪新能源汽車已遍佈全球54個國家及地區。比亞迪將繼續以科技創新為驅動，不斷提高產品力，為歐洲市場和綠色出行注入新活力，助力“為地球降温1℃”。
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