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王府井(600859.SH):萬寧客單價趨勢與季節結構有關
格隆匯 09-04 15:26

格隆匯9月4日丨有投資者向王府井(600859.SH)提問:萬寧店客單價情況以及趨勢如何?毛利率偏低原因,未來有無提升空間?

王府井回覆:萬寧客單價趨勢與季節結構有關,旺季一、四季度客單價相對高,淡季二、三季度相對較低。毛利率偏低與銷售結構和品類問題有關,目前主要銷售的商品是香化、數碼和3C產品,毛利相對會低一些,後期隨着整體銷售規模不斷擴大,預計毛利率也會有所增長。

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