元隆雅圖(002878.SZ):與成都大熊貓繁育研究基地簽署戰略協議
格隆匯9月1日丨元隆雅圖(002878.SZ)公佈,近日,北京元隆雅圖文化傳播股份有限公司(簡稱“元隆雅圖”或乙方)與成都大熊貓繁育研究基地(簡稱“成都熊貓基地”或甲方)簽署了戰略合作協議。雙方將在IP衍生品開發、銷售渠道、IP品牌管理、商標註冊等方面展開深入合作。
合作內容包括:
1、甲方和乙方均視對方為戰略合作伙伴。
2、IP衍生品開發合作
基於甲方的資源,充分發揮乙方在IP授權運營、IP形象開發、IP文創產品的設計生產供應、營銷策劃與傳播等方面優勢,重點挖掘大熊貓“花花”(本名“和花”)等頂流IP的商業潛力,為成都熊貓基地及其擁有的大熊貓,設計IP形象並打造消費者喜愛的IP衍生產品,豐富產品品類,進一步提升甲方的關注度和曝光度,推動雙方在國潮、文旅、文創等領域的全面商業化合作。
3、銷售渠道合作
基於甲方的需要,充分利用乙方熟悉的各類銷售場景,共同開拓銷售渠道,銷售渠道合作範圍包括但不限於線上電商平台(天貓/淘寶、抖音、京東、微信、快手、小紅書等)、企業客户/禮贈品渠道採購(直接採購/定製化採購)、積分兑換、銀行保險等網點零售渠道、線下授權零售店等。
4、IP品牌管理
基於乙方的廣吿業務能力和資源優勢,結合成都熊貓基地IP及成都熊貓基地擁有的大熊貓資源,為品牌客户提供營銷或傳播解決方案,合作模式包括但不限於甲方大熊貓IP的衍生品定製化開發、明星代言、品牌聯名推廣、營銷內容的策劃製作傳播等。
5、商標註冊
乙方將在大熊貓形象的商標註冊、申請、維護和保護等方面為甲方提供協助。
雙方可根據各自經營範圍、業務特點和資源優勢,進行新領域的拓展與開發,創新業務模式,加強深度合作。
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