農夫山泉(09633.HK)上半年歸母淨利57.75億元 同比增長25.3%
格隆匯8月29日丨農夫山泉(09633.HK)公吿，2023年中期業績，總收益為人民幣204.62億元，同比增長23.3%；母公司擁有人應占溢利約為人民幣57.75億元，同比增長25.3%；每股基本盈利為人民幣0.51元，同比增長24.4%。
2023年農曆新年，公司繼續推出"兔"年生肖紀念典藏版玻璃瓶裝礦泉水以及"兔"年賀歲動畫廣吿《穿越寒冬，與你團圓》，向消費者傳遞"回家團圓"的美好祝願。報吿期內公司的農夫山泉飲用天然水(適合嬰幼兒)也聯名迪士尼推出了"兔年寶寶"限量裝和"公主系列"限量IP瓶，配合廣吿宣傳片《接下來的十二個月》，向消費者持續傳遞"天生有愛，天然相伴"的品牌理念。
今年以來，公司加大了對農夫山泉各優質水源地的宣傳。公司推出了《世界的稀客－長白山的雪》、《每一滴農夫山泉都有一個美麗的水源(峨眉山篇)》、《每一滴農夫山泉都有一個美麗的水源(太白山篇)》和《每一滴農夫山泉都有一個美麗的水源(萬綠湖篇)》四支水源地宣傳廣吿片，通過展現各水源地的自然環境、物種生態和氣候水文等，向消費者宣傳農夫山泉的天然優質水源地，傳遞"什麼樣的水源孕育什麼樣的生命"的品牌理念。同時，公司邀請廣大消費者和合作夥伴到公司遍佈全國的各優質水源地開展"尋源"活動，讓更多人瞭解"每一滴農夫山泉都有一個美麗的水源"。
報吿期內，"東方樹葉"持續立足產品創新，傳播中國茶文化。今年3月春季限定產品"龍井新茶"再度迴歸，以其明前特級龍井的優質原料，打造出媲美現泡龍井茶的口感體驗。5月"東方樹葉"新口味"黑烏龍"上市，進一步完善"東方樹葉"在茶產品的品類佈局。
"茶π"繼續加強與年輕消費者的溝通。公司開展了"Welcome茶π美好世界"藝術營銷活動，在全球範圍內與各地插畫藝術家合作舉辦品牌畫展，並開展全民性的標籤插畫徵集，以美好故事和插畫藝術的形式持續與新一代年輕人溝通，進一步夯實"茶π"新世代果味茶的定位。
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