快手-W(01024.HK):下半年將續提升意圖識別準確性和展現商品相關性
快手-W(01024.HK)聯合創始人、執行董事、首席執行官程一笑於業績電話會議中表示,下半年將持續提升意圖識別的準確性和展現商品的相關性,希望通過更精準的匹配和更精細化的營運,撬動更多的搜索需求,加強買家轉發。
他透露,在第三季快手將持續優化店舖基建與流量的相關機制,聯動各個電商渠道,更好沉澱用戶的需求。此外,公司下半年會逐步推進商城一級入口的灰度測試,並結合用戶的反饋不斷優化。長期來看,公司將結合直播內容場,在商場等泛貨架場域重點做好覆購等強購物性質的承接、加強重點貨品營運,使貨架成為快手電商全域經營的新增長點。
他又指,基於流量視角,不管是從用戶的觀看總時長,還是總觀看次數的維度進行衡量,目前來看快手的商業化庫存充足。未來商業化增長的驅動因素主要在加載率的增長空間和千次展示費用(CPM)的提升。
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