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鳳凰衞視(02008.HK):鳳凰新媒體二季度總收入1.802億元 毛利同比增長12.7%

格隆匯8月16日丨鳳凰衞視(02008.HK)發佈公吿,鳳凰新媒體發佈2023年第二季度未經審計財務報吿,2023年第二季度總收入為人民幣1.802億元(約合2480萬美元),廣吿淨收入為人民幣1.618億元(約合2230萬美元),較2022年同期的人民幣1.605億元略增。2023年第二季度毛利潤從2022年同期的人民幣4960萬元增加12.7%至人民幣5590萬元(約合770萬美元)。2023年第二季度毛利率為31.0%,而2022年同期為25.9%。

鳳凰新媒體首席執行官孫玉勝先生表示:“在2023年第二季度,我們持續通過在鳳凰新聞客户端和主要社交媒體平台上報道重大事件、發佈獨家和原創內容,來增強我們的媒體影響力。此外,我們還通過升級營銷資源和擴大客户羣體來增強我們的商業化能力。展望未來,我們的重點將放在將資源與戰略業務部門相匹配,以鞏固我們在媒體行業中的領先地位,助力於我們增加品牌價值和商業價值。”

鳳凰新媒體首席財務官呂靖先生進一步表示:“在2023年第二季度,我們努力優化成本結構並提高運營效率,使毛利顯著增加,同比增長12.7%;運營費用減少,同比下降36.6%,幫助我們的運營虧損同比收窄62.4%。展望未來,我們將繼續專注於提升商業化效率和盈利能力,同時通過持續提供優質內容增強我們的媒體影響力。”

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