《盈警響號》電視廣播(00511.HK)料上半年虧損介乎4億至4.2億元
電視廣播(00511.HK)發盈警,預期上半年綜合收入按年下跌14%至15.6億元,EBITDA虧損介乎1.8億至1.9億元,股東應佔虧損介乎4億至4.2億元。而去年上半年及下半年的EBITDA虧損分別為7,200萬元和2.66億元;股東應佔虧損分別為2.24億元和5.83億元。
公司指出,上半年香港經濟於疫情後持續平穩復甦,於公司電視平台投放廣告的需求有所改善,促使公司的廣告收入有所增長。但隨著消費者於疫情後回復以往較為傳統的消費習慣,公司的電子商貿營商環境變得較為不利於經營,再加上為增加盈利而集中於高利潤產品的決定,於期內的電子商貿收入整體下跌。而公司於今年在內地的聯合製作及同步劇播放安排偏重於下半年,公司於上半年的收入入賬亦減少。
集團預計,下半年的財務表現會持續改善。集團於本年初與內地領先串流視頻平台優酷簽訂一項7億元人民幣的內容生產及供應協議。公司於本年度下半年已開始履行該協議,集團收入將會增加。而集團於本年初亦與國內電子商貿平台淘寶合作舉行直播,初步成績理想。隨著下半年逐步增加直播場次,集團預計該活動會為公司帶來更大的收入貢獻。較早前於本年度3月份公布的降低成本措施預期亦將會繼續為集團本年度下半年的財務表現帶來改善。
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