百亞股份(003006.SZ):線上渠道毛利率有望實現穩中有升
格隆匯8月14日丨有投資者向百亞股份(003006.SZ)提問:各個區域下半年費用投放策略的有何變化?展望各區域下半年毛利率水平?
百亞股份回覆:今年下半年和明年公司整體的費用投放策略不會有大的變化,重點還是通過線上平台如抖音、小紅書等平台推廣,增加消費者對產品品牌的認知。當前處於全國拓展期,公司也會追加外圍省份線下投入,希望線上線下都能實現較好增長。伴隨着渠道產品結構調整,線上渠道毛利率有望實現穩中有升,線下各區域毛利率與渠道投入節奏有關,外圍省份當前毛利率低於核心五省。
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