進軍夜市擺攤 海底撈(06862.HK):門店正進行個性化創新試點
據內媒報道指,海底撈(06862.HK)於山東青島李村樂客城夜街擺攤夜市賣火鍋,距離樂客城海底撈門店209米,步行3分鐘。海底撈在全國的夜市攤位不止這一家,河北有些門店近期也在嘗試,其全國夜市攤位數量還未統計。攤位由海底撈門店自營,未開放加盟,而當中售賣菜式價格和門店一樣。
海底撈回覆內媒查詢時表示,近期出現的外擺形式,是門店結合當地顧客的消費喜好進行的個性化創新試點。(ca/u)
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