上海電影(601595.SH):預計1-6月營業收入同比增長90.07%-109.08%
格隆匯8月4日丨上海電影(601595.SH)公佈,公司2023年1-6月營業收入預計為36,000萬元至39,600萬元,同比增長90.07%-109.08%。2023年1-7月(簡稱報吿期內)中國電影市場快速恢復,全國電影票房349.82億元,同比增長69.13%,恢復至2021年同期的113.59%;觀影人次8.16億,同比增長67.56%,恢復至2021年同期的105.97%,上座率為8.75%,較2022年同期提升2.35個百分點,共上映影片345部,較2022年同期增加102部。截至7月31日,2023年暑期檔票房128.5億,大幅超越歷史同期,單日票房連續破億的影史紀錄仍在不斷刷新,中國電影市場全面回暖。
報吿期內,公司旗下聯和院線總票房穩居全國院線第三名,累計實現票房28.53億元,同比增長97.99%,恢復至2021年同期的124.64%;觀影人次6.02億,同比增長93.57%,恢復至2021年同期的115.77%,上座率為9.82%,較2022年同期提升3.02個百分點。截至2023年7月31日,公司擁有直營影院50家,368塊銀幕,加盟影院724家,4597塊銀幕,公司累計市場份額8.16%,較去年同期提高1.2個百分點。在賣品業務等非票房業務方面,公司累計實現賣品收入較去年同期增長205.48%,人均賣品收入較2022年同期增長36.77%。
在6月1日至7月31日期間,SFC影投票房成績居上海第一,其中上海影城自6月8日煥新升級開業以來,在兩廳未開的情況下,累計實現票房1011.79萬元,恢復至2019年同期水平;SFC上影影城票房領跑全國,上海第一。
在渠道端,上海國際電影節期間,《中國奇譚》沉浸式業態及IP衍生品銷售已落地上海影城,帶觀眾走入《中國奇譚》的中式奇幻世界;在消費端,“6.18”期間上影元文化攜手京東推出《JOY與小豬妖》宣傳片和限定禮盒,探索國風IP和動畫美學在新國潮趨勢下的創新合作模式。上影元文化先後亮相全球授權展·上海站(LEC)、CCGEXPO2023、QTX潮玩展2023等展會,發起首個潮玩共創行動,與藝術家及近百家品牌合作共創百餘款新品,其中,聯合PUPU推出的系列國潮手辦銷售火爆;在遊戲端,《中國奇譚》與《蛋仔派對》開啟夢幻遊戲聯動,創造水墨國風與潮流蛋仔相遇的新篇章;在IP數字化開發領域,上影元文化與雲渲染、數字人、算力服務等領域頭部公司北京蔚領時代科技有限公司7月27日舉行“IP數字化創新生態合作”啟動儀式,宣佈推進沉浸式互動創新合作,發揮上影元文化在IP、內容領域的深厚優勢,共同探索數字文娛跨界融合的多元互動體驗。
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