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攜程集團(09961.HK)與檳城旅遊局簽署全球合作
攜程集團(09961.HK)宣布與檳城旅遊局簽署全球合作諒解備忘錄,雙方將在未來三年內利用攜程全球資源,包括旗下平台Trip.com和攜程旅行網(Ctrip),在中國、新加坡、韓國、日本和澳洲等市場開展推廣活動,幫助檳城旅遊在全球市場獲客。 攜程集團執行副總裁兼首席營銷官孫波表示,集團與檳城旅遊局是長期的友好合作夥伴,將一如既往地致力於為檳城開發多樣化的產品和市場拓展,面對疫情后出現的新旅行消費行為和趨勢變化,期望以加強合作的形式,促進目的地旅遊業快速恢復,同時通過迭代創新實現目的地旅遊新增長。
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