Canalys:次季中國智能手機市場出貨按年跌5% 料下半年溫和復甦
Canalys報告指出,第二季中國智能手機市場出貨按年下滑5%至6,430萬部。vivo在控制庫存水平後,通過一系列的新品發布,以18%的市場份額重新回到第一,出貨量按年跌14%至1,140萬部。
OPPO(含一加)憑藉穩固的線上表現和渠道能力的強化,市場份額同樣達18%,出貨量按年跌4%至1,140萬部。蘋果(AAPL.US)出貨量按年增長5%至1,040萬部,位居第三。而榮耀緊跟其後,出貨量達1,030萬部,按年跌21%。小米(01810.HK)的市場份額增長至13%繼續排名第五,出貨量跌19%至860萬部。
Canalys分析師朱嘉弢補充,中國智能手機市場正邁向全新的競爭格局。市場將會在今年下半年有溫和的復甦。政府主導的補貼將刺激下沉市場的消費電子需求而營運商也在增加入門級機型的補貼,使本土廠商受益。隨著對未來市場的情緒逐漸改善,廠商必須在下半年調動資源準備關鍵的產品發布,抓住早期的復甦信號。
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