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新地apm暑假推廣費逾900萬元 料7至8月人流及生意額升三成
阿思達克 07-27 14:38
新地(00016.HK)旗下商場APM投放900萬元打造「夏日潮玩MOMO太空站」,佔地逾2,000呎。新鴻基地產代理租務部助理總經理(推廣)馮穎欣表示,本港上半年遊客人次約為1,300萬,故廣場亦加快宣傳腳步,並擴大宣傳規劃,其費用按年升15%,當中逾40%用作於獎賞回贈優惠,冀望吸引不同旅客及本地客。 她預料,7至8月人流及生意額按年升30%,其中受到近日炎熱天氣影響,小家電如冷風機較受歡迎,料該類別生意額按年升20%、服裝及護膚品則按年升15%、餐飲亦按年升25%。 她表示,目前仍觀望疫後客戶消費模式是否有轉變,又指由於新一輪消費券金額為2,000元,令較多市民傾向購買精品金飾;至於商場內地客戶數目,她表示,暫未回到疫前水平,並努力追回當中,但形容香港下半年市況仍穩步上揚,整體勢頭良好。(ca/w) ~
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