東方甄選自營產品店鋪被停業三天:宣佈App大促三天 首日成交破千萬元
7月26日下午,抖音直播間"東方甄選自營產品"發佈停播通知:"因規則要求,26日至29日,東方甄選自營產品店鋪以及東方甄選自營產品直播間暫停營業三天"。當晚19點,東方甄選App宣佈自營產品全場85折促銷,掀起了一波搶購熱潮。
26日晚,東方甄選CEO東方小孫、主播鵬鵬、明明在App直播,為網友推薦講解自營產品,直播間同時在線人數超過2.6萬人,自營產品銷售破千萬元,烤腸、白蝦、雞胸肉、吐司、披薩、蟠桃、雞蛋等多款自營產品銷售均破1萬單。
對於此次App自營品大促的原因,東方小孫在直播中稱"非常突然"。他表示,下午在知道小黃車突然被拖走後,導致自營產品連續三天不能銷售, 為了不影響客户的消費體驗,公司臨時決定在App上進行85折促銷,此前幾天購買產品的用户可以聯繫客服補差價。

2022年4月,聚焦農產品帶貨的東方甄選推出首個自營產品,並保持每個月新推5-10款自營產品的速度。目前,東方甄選自營產品數量已經超過百餘款,涵蓋農產品、食品、飲料和生活用品等家庭消費場景。
2022年8月,東方甄選推出自有App,並於今年7月首次開通直播功能。儘管東方甄選並未進行大規模App營銷推廣,僅靠自身粉絲和自營產品的吸引力,下載量依然一度衝入IOS購物榜Top 10。
據悉,此次促銷也是東方甄選過去一年來拋出的最大福利。許多忠實用户紛紛在App直播間評論區留言"來補貨了"、"85折太香了",並主動諮詢主播如何把App直播間分享給他人,東方甄選自營產品超強的用户粘性可見一斑。
此前,新東方創始人俞敏洪就東方甄選App開發直播功能一事表示,和抖音平台是互相成就關係,沒有任何矛盾和衝突。創建自己的App平台是公司進取的正常行為,也是為了更好地服務用户和供應商,望大家不要過度解讀。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.