小黃鴨德盈(02250.HK)與金馬游樂合作探索IP主題嘉年華業務
小黃鴨德盈(02250.HK)將攜手金馬游樂(300756.SZ)出資設立深圳造夢遊樂有限公司,共同探索IP主題嘉年華業務,雙方將發揮在各自領域的資源、資金、管理、人才等方面的優勢,圍繞文旅項目拓展、虛擬沉浸式遊樂項目、綜合營銷、渠道整合等方面開展不限於成立合資公司、IP資源投放等合作方式的戰略合作。
此次合作,是小黃鴨德盈作為國內原創IP標杆企業,向新線下消費場景佈局的重要一環。根據規劃,IP主題嘉年華項目業態將包括移動式遊樂設備、品牌零售館、輕餐飲、攤位遊戲、集市、舞台表演等,可以加速「B.Duck IP」品牌零售商品佈局,在攤位遊戲、虛擬沉浸式設備的結合下,為粉絲受眾提供了線上線下消費新體驗,實現集團品牌立體化營銷。
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