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《新股表現》新傳企劃(01284.HK)低開4.3%報0.88元
阿思達克 07-18 09:23
新傳企劃(01284.HK)首日掛牌,股價開報0.88元,較上市價0.92元,低4.3%,市前成交3,999萬股。 新傳企劃是本港一間數碼媒體公司,主要經營「新假期」、「東方新地」、「經濟一週」及「新Monday」等9個媒體品牌,透過數碼媒體平台向廣告商提供綜合廣告解決方案。是次上市共發售1.5億股,其中10%公開發售獲43.2倍超購,已啟動回撥機制將佔比增至30%,認購一手中籤率30%;股份以招股範圍(0.84-0.92元)上限定價,料集資淨額1.01億元,其中44.4%將用於擴展和加強產品系列、數據收集及分析能力;26.3%用於併購其他媒體或電子商務市場從業者和建立策略聯盟;12.5%用作建設內部媒體內容管理平台。上市聯席保薦人分別為英皇融資及力高企業融資。
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