國美零售(00493.HK)2022年度業績:綜合毛利率提升至17.13% 經營現金流量穩步提升
格隆匯7月14日丨國美零售(00493.HK)公佈年度業績,2022年度,集團錄得銷售收入約為人民幣174.44億元,綜合毛利率約為17.13%,同比增長2.73個百分點。其中,來自縣域店的收入佔整體收入的8.83%,對比去年同期為12.79%,而來自新業務(包括櫃電一體、家裝及家居等)的收入佔比提升至整體收入的7.06%,對比去年同期為6.81%。全年實現經營活動現金淨流量約為人民幣8.21億元,相比去年為人民幣6.49億元。
2022年上半年,集團分別與華為和騰訊達成戰略合作,加速推動集團全國實體門店數字化智能改造,從而進一步帶來低成本流量以及精準營銷能力。下半年,公司順應市場形勢變化,聚焦家電零售主業,以垂類模式,專注做深做透做好家用電器及消費電子產品零售,提升運營效率。
儘管集團在2022年經歷了低谷,但管理層認為將在未來儘快能夠走出低谷,集團會繼續貫徹「家?生活」戰略,加速線上線下的深度融合,同時結合市場形勢變化,進一步提升運營效率。未來一段時間,集團將繼續把戰略重心聚焦在主業,通過重組業務板塊、優化資產結構、加強科技賦能,全面提升門店經營質量和優化門店網絡佈局,全流程提升消費者服務體驗,以儘快走出疫情等市場不利因素的影響,恢復上市公司盈利能力。
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