讀客文化(301025.SZ):一直以來以領先於全行業的品種效率而著稱
格隆匯7月5日丨有投資者向讀客文化(301025.SZ)提問:“讀客方法”是如何提高公司的產品銷量的呢?
讀客文化回覆:公司一直以來以領先於全行業的品種效率而著稱。這一成績主要源自於公司長期專注於暢銷書研發的方法體系建設,成立之初就推出了一套行之有效的“讀客方法”。“讀客方法”的出現,是圖書行業內首次通過一套方法體系來進行創意生產。經過十三年來根據經驗總結的持續迭代,將傳統的過度依賴個人發揮的創意工作體系化、工業化,為公司持續生產高品質的創意成果提供了理論支持。“讀客方法”將創意生產的過程拆解為“文化母體”、“購買理由”、“超級符號”和“貨架思維”四個要素,循序漸進地為創意生產的過程提供了方法指引。2022年公司通過流程建設,將“讀客方法”徹底與公司經營活動整合在一起。公司以“讓所有人的動作都在流水線上,流水線外無工作”作為建設標準,結合十餘年運用“讀客方法”打造產品的經驗,完成了創意生產過程的動作拆解,併為每一個動作設定了標準。“創意流水線”的出現,實現了公司創意生產的快速複製。此外,公司進一步打開了創意生產的黑盒,推出了“一小時標準創意車間”,在一個小時的時間裏項目組成員高強度地按秒推進從品類、文化母體、購買理由到封面、文案等一系列內容的完整研發。通過這種高壓高熱的氛圍,可以有效避免陷入無目的的討論,同時也提升了創意生產過程的專注度,保證了創意生產的質量。
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