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哈爾斯(002615.SZ):SIGG的收購有助於公司差異化經營的佈局
格隆匯 07-05 07:01

格隆匯7月5日丨哈爾斯(002615.SZ)近期在路演活動時表示,杯壺行業全球只有6個百年品牌,SIGG是其中之一,其主要產品為面向高端人士的專業户外鋁瓶,後期產品品類也已擴展至不鏽鋼保温杯、塑杯。SIGG的收購無論是在產品品類、目標客户,還是在應用場景方面都有助於公司差異化經營的佈局。

近兩年,SIGG受益於在歐洲尤其是德語區、户外市場的品牌地位以及公司在營銷方面的投入支持,SIGG在夯實既有的經銷商、KA和官網銷售外,還在線上渠道以及異業高端品牌聯名,取得了較好的溢價並對收入、毛利率提升產生積極作用。

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