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榮信文化(301231.SZ):“樂樂趣”品牌定位中高端少兒圖書市場
格隆匯 07-04 15:25

格隆匯7月4日丨榮信文化(301231.SZ)近期在接待機構調研時表示,從市場定位來講,“樂樂趣”品牌定位中高端少兒圖書市場,“傲遊貓”品牌定位大眾消費少兒圖書市場。從品牌定位來講,“樂樂趣”以讓孩子“在閲讀中感知美好,提升孩子看不見的競爭力”的理念出發,針對各年齡階段孩子不同的發展水平和閲讀能力進行圖書開發,以互動、立體童書為主要產品特色,能夠調動兒童的閲讀興趣,讓孩子從小親近閲讀,養成閲讀習慣;“傲遊貓”立志成為“學前孩子的成長夥伴”,圍繞低幼啟蒙、入園準備、入學準備三大重要的兒童成長階段,規劃親子閲讀體系和圖書系列產品,希望能夠幫助孩子獲得學習力,擁有適應未來的能力。去年年底,公司還推出了新品牌“兒嶼”,主要做少兒文學圖書,為6—12歲的孩子提供高品質的虛構類文學讀物。

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