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華潤三九(000999.SZ):涵蓋一、二級經銷商約700家
格隆匯 07-04 16:05

格隆匯7月4日丨有投資者向華潤三九(000999.SZ)提問:華潤三九在渠道方面管控能力很強,具體如何管控OTC渠道,選擇經銷商的標準?

華潤三九回覆:強大的渠道體系管理和終端覆蓋是公司的核心優勢之一,公司搭建了三九商道體系,涵蓋一、二級經銷商約700家,通過三九商道體系可以較好的管理銷售行為,通過商道體系也幫助產品快速實現覆蓋,效率和成本有一定的優勢。公司會對經銷商的覆蓋能力、配送能力、資金情況指標等進行綜合評估。公司經銷商體系相對固定,選擇的經銷商經營綜合實力都是比較強的。

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