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萬達電影(002739.SZ):目前直投影院主要定位在一線和新一線城市的標杆項目
格隆匯 07-04 07:52

格隆匯7月4日丨萬達電影(002739.SZ)近期在股東大會暨投資者交流會上表示,近兩年公司在投資戰略上重點關注資產質量而非規模,直投影院從每年50-60家縮減到了10-20家,每家影院投入大約1000-2000萬元,並在2022年關閉了33家虧損的影院。公司投資側重最優質的影院、地段和商業廣場,其餘可以採取品牌輸出模式,減少投資規模,從而使公司更遊刃有餘地規劃資產。目前直投影院主要定位在一線和新一線城市的標杆項目,結合當地經濟發展產生聚攏效應,今後也將在這些區域加大開發力度。其餘區域將採取輕資產投資模式,並將當地客羣引流至線上APP及小程序,助力公司全國性佈局規劃。

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