特步(1368.HK)首家跑步俱樂部——北京奧森門店煥新開業
7月2日，特步北京奧森跑步俱樂部迎來七年煥新重裝開業。該門店坐落於北京的跑者聖地奧林匹克森林公園，於2016年8月開業，是特步在全國範圍內佈局的首個跑步俱樂部，累計服務數以萬計跑者。
特步北京奧森跑步俱樂部迎來七年煥新重裝開業
本次重裝上陣後，該門店可為跑者提供了更明亮的服務空間，寬闊的跑者訓練休息活動區，及24小時跑步會員存包、淋浴區，服務於更廣大跑步愛好者。煥新儀式現場，特步特跑族北京奧森分會、北京常營分會授牌儀式同步舉行。
跑者服務空間全新升級
自2022年9月發佈“世界級中國跑鞋”這一全新品牌戰略定位以來，特步持續聚焦跑步領域。以跑步俱樂部和特跑族為主要抓手，特步持續夯實跑步生態圈。特步跑步俱樂部是特步為跑者打造的專業一站式“跑者之家”，集賽事、社交、裝備和服務於一體，致力於為全國跑者提高專業、適配和貼心的跑步周邊服務。從北京奧森起步，截至目前，特步已在上海、武漢、南京等城市成立50家跑步俱樂部。特跑族作為成立於2012年8月，是目前會員超180萬人的全球性跑步團體。其分會是特跑族在全國各地建立的地方會員組織，目前已成立有256個地級市分會，100多個合作伙伴。
東方神鹿王軍霞女士出席共同見證煥新
在持續提升自身在跑步領域的能力外，特步還攜手第三方機構，共築跑步生態圈。煥新儀式當日，特步跑步俱樂部還宣佈與元大都馬拉松冠軍俱樂部、奧森科學運動實驗室和帆書（原樊登讀書）達成合作，以跑步為媒介，共同“傳遞奔跑的力量”。
眾多跑者參與煥新現場5公里歡樂跑
元大都馬拉松冠軍俱樂部致力於傳播專業的馬拉松訓練方式方法，為眾多大眾跑者答疑解惑，引導不同跑者的進階需求。奧森科學運動實驗室秉承着科學助力健康中國的理念，致力於為跑友提供科學指導。帆書（原樊登讀書）由MBA資深講師樊登博士於2013年發起，以堅持付費結合互聯網思維和分享經濟的形式，推廣全民閲讀。帆書正式入駐特步北京奧森跑步俱樂部後，將為運動愛好者在俱樂部門店增添體驗場景，豐富傳統跑步俱樂部功能形態。
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