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金沙中國(01928.HK)王英偉:中場成為現時娛樂場主力 訪澳門旅客比率升至10%屬長期目標
阿思達克 06-30 14:25
金沙中國(01928.HK)總裁王英偉在《亞博匯》訪談中表示,澳門的博彩承批人將會「盡力而為」,幫助增加到訪澳門的外國旅客數目,惟最終成效尚未知曉。 被問及澳門政府有意將外國旅客比率升至10%的目標是否達到時,王英偉直言,不可能在一夜之間改變,主要是澳門一直以來非常依賴來自內地和香港旅客,但現在於海外地區執行很多推廣活動,正在擴大澳門在海外的代表網絡,邀請旅行社、旅業經營者來體驗澳門,希望他們能協助把澳門推廣至全世界,這是長期目標,而非今天或明天便能做到。 他相信,通過六間澳門博企匯聚自身資源,是十分重要,而隨著時間發展,博企所投入的努力,將逐步增加到訪澳門的國際旅客數量。 王英偉指,現時已出現了一些令人鼓舞的跡象,當中包括自從入境限制措施於一月放寬以來,來自整個中國及其他亞洲地區的遊客數量已出現反彈。 他提到,金少中國的定位讓公司能夠在貴賓中介行業傾頹後,從澳門那出現變化的客群當中受惠;又指,現今娛樂場內的真正主力是中場及高端中場玩家,公司也一直開發相關市場。 他補充,即是在從前,公司在中場方面也是行業中的佼佼者,擁有三成的市場份額;在整體的博彩毛收入方面,由從前佔23%增長至首季的27%。 他認為,這一切都是由於市場正在改變形態,而且中場博彩這個恢復得最快的市場區塊,比起貴賓博彩多更多;同時亦由於公司手上的設施及大量的房間供應,故一直都能夠佔領中場及高端中場市場。(ca/k) ~
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