《新股消息》新傳企劃(01284.HK)明起招股 入場費4,646元
經營「新假期」、「東方新地」、「經濟一週」及「新Monday」等9個媒體品牌的新傳企劃(01284.HK)公布招股詳情,計劃發行1.5億股新股,當中一成於本地公開發售,九成為國際配售部分,發售價介乎每股0.84至0.92元,集資最多1.38億元。
招股期由明日(30日)起,至下周三(7月5日)中午截止,料於下周五(7月7日)定價,並於7月17日上市。每手5,000股計入場費約4,646.36元。英皇融資及力高企業融資擔任聯席保薦人。
以發售價中位數每股0.88元計,是次招股集資淨額為約9,500萬元,約44.4%將用於擴展及加強產品系列、數據收集及分析能力;約26.3%用於與其他媒體或電子商務市場從業者合併、收購或建立策略聯盟;約12.5%擬用作建設內部媒體內容管理平台;其餘9.9%及6.9%分別為營運資金及償還銀行借款用途。
新傳企劃行政總裁李一培表示,旗下9個品牌內容涵蓋餐飲、旅遊、烹飪、時尚服飾、美容、金融投資、親子教育等範疇,預期龐大且多元化的讀者基礎可吸引到各類廣告客戶。
他又指,看好近年本地電商市場發展,因此上市後計劃運用集資所得建立廣告投放、個人智慧消費及電商解決方案平台,現時數碼廣告業務主要服務大型企業為主,預期新建的平台將服務中小企業。
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