今世緣(603369):費用會保持必要同步增長
格隆匯6月29日丨有投資者向今世緣(603369)提問:公司今年整體的費用規劃和結構如何?費用投入策略如何考量?
今世緣回覆:公司費用投入的指導思想是在保障持續增長動能,追求更高目標達成基礎上,費用會保持必要同步增長。
為搶抓行業分化機遇,加快推進全國化,公司今年度在品牌廣吿費用預算方面有一定幅度增加,其他市場費用總體維持原來投入力度,內部結構會有一定幅度調整,例如增加消費培育,控減渠道促銷,整體年度費銷總投入,會控制在合理水平。
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