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華帝股份(002035.SZ):線上渠道採用自主經營模式,主要與京東、淘寶等電商平台合作

格隆匯6月28日丨華帝股份(002035.SZ)近期在接待機構調研時表示,公司的主要渠道包含線上渠道、線下渠道、工程渠道以及海外渠道:其中線下渠道實行代理經銷制,由經銷商負責在全國範圍內開設旗艦店、專賣店、KA店等線下渠道資產;線上渠道則採用自主經營模式,主要與京東、淘寶等電商平台合作;工程渠道採用自主經營與代理相結合模式,主要與優質房企、裝企合作;海外渠道則是由公司的全資子公司百得廚衞負責運營;此外,面對新興渠道比如京東專賣店、蘇寧零售雲、抖音、小紅書等的快速發展,公司也積極響應市場的變化,快速整合資源開拓新興渠道,進一步提高公司的市場佔有率。

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