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歐舒丹(00973.HK):計劃於內地增設10至15間新店 料全年銷售錄雙位數增長
阿思達克 06-26 18:00
歐舒丹(00973.HK)副主席兼行政總裁Andre Joseph Hoffmann表示,對現財年前景樂觀,預料集團全年銷售錄得雙位數增長,暫無計劃在港開設新店及作出任何大幅度的加價。 他表示,去年集團旗下品牌全球價格平均已加約3%至6%,預料年內部分市場或會出現第二次加價,加幅有機會高於上次,主要受通脹影響,惟暫不涉及香港市場。 至於開店方面,他表示,集團在美國市場營運情況良好,過去數年大幅縮減門店數目至現時約125至130間,目前是合適水平。另一方面,集團正計劃在內地第二、三線城市開設10至15間L'OCCITANE新店,並將於下月在內地開設Elemis新店。 他表示,現財年內地市場銷售表現強勁,主要因為去年基數較低,旗下品牌L'OCCITANE 4月份內地銷售錄得近三位數增長,5月則錄得30%增長,形容集團新財年表現穩健,惟目前留意到內地市場銷售情況、消費者信心等均正逐步放緩。 至於內地618促銷活動,他表示,品牌L'OCCITANE 在天貓錄得11%至12%的銷售增長,而京東則錄得20%,兩者平均亦錄得約15%增長。
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