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中望軟件(688083.SH):來自訂閲制的收入比例較低,主要系客户市場化選擇的結果
格隆匯 06-25 10:06

格隆匯6月25日丨中望軟件(688083.SH)於2023年5月至6月,公司投資者調研活動採取包括特定對象調研、分析師會議等多種形式進行,共計33人蔘會。

互動交流中,就“公司是否考慮更多采取訂閲制的模式進行銷售?”

公司回覆稱,對於公司來説,推廣訂閲制銷售模式並不存在技術卡點。客户目前可以自行選擇通過訂閲制或是買斷制訂購公司產品,具體價格詳見公司官網商城。

從數據來看,公司來自訂閲制的收入比例較低,主要系客户市場化選擇的結果。由於訂閲制的綜合成本通常高於買斷制,因此大部分客户更傾向於以買斷制模式購買公司產品,僅有少數國外客户及極少國內企業選擇訂閲制。目前,由於公司佔有的市場份額有限,難以主動推進銷售模式的調整。未來,若公司市場份額顯著提升,則公司有可能採取更多措施推廣訂閲制購買模式。

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