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穩健醫療(300888.SZ):全棉時代契合了國潮精品的發展趨勢
格隆匯 06-20 11:25

格隆匯6月20日丨有投資者向穩健醫療(300888.SZ)提問:全棉時代目標客羣中母嬰羣體佔有一定比例,公司如何應對近幾年新生兒數量下降,市場規模將會萎縮的情況?

穩健醫療回覆:在人羣定位方面,全棉時代契合了國潮精品的發展趨勢,圍繞品牌中高端價值定位,聚焦精緻媽媽、品質中高產人羣和新鋭白領;在場景方面,圍繞嬰童、女性、家居三大場景。公司關注外部環境的變化,制定了針對性的經營策略,未來公司仍將堅持爆品策略,覆蓋三大場景,提升核心品類的貢獻佔比,建立核心爆品市場份額優勢和競爭地位,從而保障盈利能力的持續性與穩定性。

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