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華住集團(01179.HK)擬拓中高端酒店市場 目標三年內中國宜必思酒店增至500間
阿思達克 06-19 16:32
華住集團(01179.HK)宣布,與法國雅高酒店集團合作的杭州紫金港美爵和美居酒店已開業,截至3月底雙方合作在營酒店共472間,待開業酒店超過120間。 集團透露,目前在中國市場已開業逾300間宜必思酒店,計劃三年內增500間。首席執行官金輝表示,中高端酒店市場將是下一個階段戰略性市場,預期今年消費市場復甦,旅遊內需正在恢復,計劃透過多品牌切入細分領域,同時亦會向更多的下沉市場拓展,認為在三、四線城市有不少旅遊渡假商機。(gc/s) ~
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