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必勝客於中國第3,000間店開業 百勝中國:仍有巨大增長潛力
百勝中國(09987.HK)宣布,旗下必勝客(Pizza Hut)於中國的第3,000間門店在河北秦皇島蔚藍海岸上正式亮相,作為中國最大的西式休閒餐飲品牌,必勝客已進駐全國600多個城鎮。 百勝中國首席執行官屈翠容表示,相信必勝客在中國還有巨大的增長潛力,集團將致力於開拓門店,促進品牌蓬勃發展。 集團指,必勝客通過創建數字化生態系統,加速數字創新和科技賦能,在提升門店營運效率的同時不斷升級消費體驗。今年第一季,必勝客擁有超過1.35億的會員,數字訂單佔比約91%,會員銷售貢獻約67%。
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