谷歌或因廣告反競爭行為面臨歐盟分拆令
歐盟監管機構表示,Alphabet(GOOGL.US)旗下谷歌可能需要出售部分利潤豐厚的廣告科技業務,以解決對反競爭行為的擔憂,並且有可能面臨全球年營業額10%的巨額罰款。
歐盟委員會此前已對谷歌偏袒自家廣告服務等行為展開兩年的調查,谷歌表示不同意委員會的指控。歐盟反壟斷負責人Margrethe Vestager稱,谷歌可以剝離廣告管理系統DFP及廣告交易平台AdX,來結束監管機構的疑慮。
Vestager續指,會繼續調查谷歌引入私隱工具來阻止Chrome瀏覽器上的第三方cookie,以及停止在Android智能手機上向第三方提供廣告標識的做法,歐盟將與美國及英國的競爭管理機構密切合作。
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